Sunny Delight Beverages Company


Sunny Delight® Beverages Co. to Acquire Fruit2O and Veryfine Businesses from Kraft Foods

Acquisition to Further Accelerate GrowthSunny Delight Beverages Company

CINCINNATI, Oct. 2 - Sunny Delight Beverages Co. (SDBC) announced it has signed an agreement to purchase Fruit2O water and Veryfine juice brands from Kraft Foods Inc. (NYSE: KFT). The transaction is expected to be completed during the fourth quarter.

The Veryfine plant in Littleton, Mass. will be part of the acquisition, as will a state-of-the-art packing line at a Kraft facility in Fresno, Calif. As part of the transaction, approximately 200 Veryfine employees will join Sunny Delight.

Sunny Delight Beverages Company“We welcome Veryfine employees and these brands to our portfolio,” said Billy Cyr, SDBC CEO. “This acquisition will further accelerate our growth and continue our commitment to bring more wholesome beverage choices to consumers. Fruit2O is the leading zero calorie fruit flavored water, and Veryfine has been providing high quality beverages since 1865.” Fruit2O consists of two lines of waters:

    Fruit2O water is the country's number one full-fruit flavored water beverage with zero calories, zero grams of sugar and zero grams of carbohydrates per serving. It is made with natural fruit essence and is available in eight flavors: raspberry, strawberry, lemon, grape, orange, peach, cherry and lime.
    The second line, introduced earlier this year, is Fruit2O vitamin enhanced water that is enhanced with essential vitamins and minerals. It is available in four varieties: Immunity, Energy, Hydration and Relaxation.

Veryfine offers three lines of beverages:

    100% Juices and Juice Drinks in eight varieties: 100% Apple Juice, 100% Orange Juice, 100% Grapefruit Juice, 100% Grape Juice, Fruit Punch, Ruby Red Grapefruit Juice Cocktail, Kiwi Strawberry and Cranberry Juice Cocktail.
    Nectars in four varieties: apricot, peach, guava and pear.
    Chillers, a line of refreshing drinks in eight flavors: Glacial Grape, Tropical Freeze, Strawberry Lemonade, Lemon Lime Avalanche, Freezing Fruit Punch, Kiwi Strawberry, Papaya Ice and Pineapple Orange Frost

About the Sunny Delight Beverages Co.

Sunny Delight Beverages Co., based in Cincinnati, OH, is a leading producer of juice-based drinks in North America and Western Europe. The company is dedicated to helping Moms improve the vitality of their families by creating and marketing more wholesome beverages. Privately held, the company's brands include SunnyD citrus punch, SunnyD 100% Juice and FruitSimple fruit smoothies. Please visit for information about the company and its brands.