Sunny Delight® Beverages Co. to Acquire Fruit2O and Veryfine Businesses from Kraft Foods
Acquisition to Further Accelerate Growth
CINCINNATI, Oct. 2 - Sunny Delight Beverages Co. (SDBC)
announced it has signed an agreement to purchase Fruit2O water and Veryfine
juice brands from Kraft Foods Inc. (NYSE: KFT). The transaction is expected
to be completed during the fourth quarter.
The Veryfine plant in Littleton, Mass. will be part of the acquisition,
as will a state-of-the-art packing line at a Kraft facility in Fresno,
Calif. As part of the transaction, approximately 200 Veryfine employees
will join Sunny Delight.
“We welcome Veryfine employees and these brands to our portfolio,” said
Billy Cyr, SDBC CEO. “This acquisition will further accelerate our growth
and continue our commitment to bring more wholesome beverage choices to
consumers. Fruit2O is the leading zero calorie fruit flavored water, and
Veryfine has been providing high quality beverages since 1865.”
Fruit2O consists of two lines of waters:
Fruit2O water is the country's number one full-fruit flavored water
beverage with zero calories, zero grams of sugar and zero grams of
carbohydrates per serving. It is made with natural fruit essence and
is available in eight flavors: raspberry, strawberry, lemon, grape,
orange, peach, cherry and lime.
The second line, introduced earlier this year, is Fruit2O vitamin
enhanced water that is enhanced with essential vitamins and minerals.
It is available in four varieties: Immunity, Energy, Hydration and
Veryfine offers three lines of beverages:
100% Juices and Juice Drinks in eight varieties: 100% Apple Juice, 100%
Orange Juice, 100% Grapefruit Juice, 100% Grape Juice, Fruit Punch,
Ruby Red Grapefruit Juice Cocktail, Kiwi Strawberry and Cranberry Juice
Nectars in four varieties: apricot, peach, guava and pear.
Chillers, a line of refreshing drinks in eight flavors: Glacial Grape,
Tropical Freeze, Strawberry Lemonade, Lemon Lime Avalanche, Freezing
Fruit Punch, Kiwi Strawberry, Papaya Ice and Pineapple Orange Frost
About the Sunny Delight Beverages Co.
Sunny Delight Beverages Co., based in Cincinnati, OH, is a leading
producer of juice-based drinks in North America and Western Europe. The
company is dedicated to helping Moms improve the vitality of their families
by creating and marketing more wholesome beverages. Privately held, the
company's brands include SunnyD citrus punch, SunnyD 100% Juice and
FruitSimple fruit smoothies. Please visit http://www.sunnyd.com for
information about the company and its brands.